• ODE TO THE BATH
  • COLORBLOCK IN AMSTERDAM
  • SCENT OF THE WOMAN IN BLACK
  • Logic Design and NA! get 3 Awards!
  • CONVERTED TRY
  • VITTEL REVITALIZES ITS DESIGN
  • Stepping on it!
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  • 11.26 2014

    Logic Design – finalist of Dobry Wzór 2014 contest

    • GymGen1-dw - Logic Design – finalist of Dobry Wzór 2014 contest
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    • DOBRY-WZOR-2014-EXHIBITION-640x400 - Logic Design – finalist of Dobry Wzór 2014 contest

    We are proud to announce that Logic Design Polska is a finalist of Dobry Wzór 2014 Award for the creation of GYM Generation’s new visual identity system!

    GYM Generation is a chain of sport clubs for children aged 4 months to 12 years. The new visual identity concept is based on the message that the clubs are the place of sports and fun. According to the contest’s experts the design perfectly communicates the qualities of fun and dynamics of motion thanks to the use of coloured gym modules in the logo. The logo is friendly and its application on the website, in the exercise rooms and on other corporate materials are coherent and comprehensible. With this visual identity we truly believe that children will have excellent – and healthy – fun at GYM Generation.

    The ceremony of the contest was held on October 23th, 2014 at the Institute of Industrial Design in Warsaw. The event was honoured by the presence of the Vice Minister of Economy and the presidents of the Patent Office, the Industrial Development Agency and the Polish Agency for Enterprise Development. The ceremony was accompanied by the opening of the Dobry Wzór 2014 exhibition, which presented all the finalists’ projects.

  • 10.20 2014

    Princessa Zebra !

    • Princessa Zebra shooting visual 641x401 - Princessa Zebra !
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    Nestlé has offered Logic Design Agency the opportunity to create packaging for a new product signed by Princessa. Princessa Zebra is an everyday snack full of milk and cocoa, without a chocolate coating.

    The design is based on the core architecture of the brand: the Princessa logo and the blue colour strongly associated with the brand, all in the central position of the pack. The edges of the packaging present Princessa Zebra’s main features – its’ layers of cocoa wafers and milky cream. The clash between milk and cocoa emphasizes the exposure of the wafer. Princessa Zebra attracts attention – it’s intense and nutritious, yet still subtle. It’s time to welcome crunchy and striped Zebra!

  • 10.14 2014

    Logic Design and NA! get 3 Awards!

    • PENTAWARDS TOPCOM 2014 NA - Logic Design and NA! get 3 Awards!
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    • Panier-Packs - Logic Design and NA! get 3 Awards!
    • Topcom_photos - Logic Design and NA! get 3 Awards!
    • Pentawards_photos - Logic Design and NA! get 3 Awards!

    NA!, is a brand that is based on innovation and has a habit of frequently creating an uproar in the snack industry. Since 2009, Logic Design has helped the brand to build its leadership. This fruitful partnership launched 4 ranges of fruit-based products with identity packagings. In 2014, Logic Design spearheaded a process of co-creation ranging from volume design to graphic design in record time (1 month). This led to “Mon fruit juste Mixé”, a product that will soon be available amongst fruit puree in flasks.

    This daring project has already been lauded with a nice collection of awards in the design category. Logic Design‘s creation for NA! has already been awarded a Gold Pentawards, a Gold TOPCOM Consumer and a TOPCOM Special Prize by the jury as an acknowledgement of its packaging concept efficiency.

  • 7.28 2014

    Lune de Miel’s best seller by Logic Design

    • Ouson-lune-de-miel-design-volume - Lune de Miel’s best seller by Logic Design
    • Ourson-Lune-de-Miel-packaging - Lune de Miel’s best seller by Logic Design
    • Ourson-Lune-de-Miel-stable - Lune de Miel’s best seller by Logic Design
    • Ourson-mascote-packaging - Lune de Miel’s best seller by Logic Design
    • Ourson-Lune-de-Miel-squizzer - Lune de Miel’s best seller by Logic Design

    In 2013, the Lune de Miel® trusted Logic Design with the volume design of a new product destined for families: “the Teddy Bear”. The agency designed the volume by imagining a mascot-packaging, to be treated as a character. A muzzle, a forehead, eyebrows, ears, a smile… each element was designed as a volume and then reinforced with screen printing to give the Teddy Bear a unique personality and look.

    This mascot-packaging is large, round and endearing. It also meets all the industrial technical requirements. Its stability was optimised for production lines, palletisation and shelf placement. The volume design includes a standard cap, already used on the eco squeezer, that allows for economies of scale. And what’s more, the Teddy Bear shape and material were chosen so that the packaging could have better “squeezability”. Logic Design guided the Lune de Miel® brand by collaborating on industrial development and integrating this creation into manufacturing lines.

    In 2014, the Teddy Bear was referenced in 70% of the logos in France and also in Europe (Spain, Belgium, Italy and Germany), establishing that the Teddy Bear had won over suppliers. More importantly, it had won the hearts of consumers by having a place in the top 20 references (17th position) on the market and the top 15 Lune de Miel® references (our of the 94 sold by the brand). There are plans for it to be launched in Asia and the United States at the end of 2014.

  • 7.1 2014

    Logic Design creates the new brand platform of Guigoz

    • Guigoz-keyvisual - Logic Design creates the new brand platform of Guigoz
    • Guigoz-branding-charte - Logic Design creates the new brand platform of Guigoz
    • Guigoz-packaging-mascotte - Logic Design creates the new brand platform of Guigoz
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    Guigoz, the leader of infant milk in hypermarkets and supermarkets, carried out a large repositioning operation in 2013. Logic Design has worked as a consultancy agency for Guigoz since 2011 and participated in creating this new brand platform. The agency developed a strong identity system that transcends through all its supports: the red string represents a strong tie between the brand and its user. The agency has reworked the offers in order to adapt them to their distribution circuit, pharmacy or hypermarkets and supermarkets. The agency also created the “Goz” stuffed toy with red ears and paws. It became a real emotional crutch when promoting and animating the brand. Finally, Logic Design designed a graphic charter to guarantee end-to-end brand consistency in all its communications media: website, press campaigns, commercial tools, etc.

  • 6.19 2014

    For your brands: there is no attachment without ambition by Jérôme Lanoy

    • Tribune-attachement-marque-ambition - For your brands: there is no attachment without ambition by Jérôme Lanoy

    The main principles of Brand Leadership: opinions page 4/5 – For your brands: there is no attachment without ambition

    “Brand ambition is not synonymous with commercial aim. The market share, penetration rates and recognition ratings are necessary when developing tactical policy. However, they are no substitute for strategic ambition, the origin of all brand leadership. “

    Read more on Le Cercle Les Echos.