• CONVERTED TRY
  • COLORBLOCK IN AMSTERDAM
  • La Fabrique du Design rejoins Logic Design
  • Stepping on it!
  • ODE TO THE BATH
  • VITTEL REVITALIZES ITS DESIGN
  • SCENT OF THE WOMAN IN BLACK
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  • 10.20 2014

    Princessa Zebra !

    • Princessa Zebra shooting visual 641x401 - Princessa Zebra !
    • 1 - Princessa-Zebra-reflection-640x400 - Princessa Zebra !
    • 2 - Princessa Zebra moodboard_641x401 - Princessa Zebra !
    • 3 - Princessa Zebra moodboard_641x401 - Princessa Zebra !

    Nestlé has offered Logic Design Agency the opportunity to create packaging for a new product signed by Princessa. Princessa Zebra is an everyday snack full of milk and cocoa, without a chocolate coating.

    The design is based on the core architecture of the brand: the Princessa logo and the blue colour strongly associated with the brand, all in the central position of the pack. The edges of the packaging present Princessa Zebra’s main features – its’ layers of cocoa wafers and milky cream. The clash between milk and cocoa emphasizes the exposure of the wafer. Princessa Zebra attracts attention – it’s intense and nutritious, yet still subtle. It’s time to welcome crunchy and striped Zebra!

  • 10.14 2014

    Logic Design and NA! get 3 Awards!

    • PENTAWARDS TOPCOM 2014 NA - Logic Design and NA! get 3 Awards!
    • FACE-POIRE - Logic Design and NA! get 3 Awards!
    • POMME-FACE - Logic Design and NA! get 3 Awards!
    • MANGUE-FACE - Logic Design and NA! get 3 Awards!
    • Panier-Packs - Logic Design and NA! get 3 Awards!
    • Topcom_photos - Logic Design and NA! get 3 Awards!
    • Pentawards_photos - Logic Design and NA! get 3 Awards!

    NA!, is a brand that is based on innovation and has a habit of frequently creating an uproar in the snack industry. Since 2009, Logic Design has helped the brand to build its leadership. This fruitful partnership launched 4 ranges of fruit-based products with identity packagings. In 2014, Logic Design spearheaded a process of co-creation ranging from volume design to graphic design in record time (1 month). This led to “Mon fruit juste Mixé”, a product that will soon be available amongst fruit puree in flasks.

    This daring project has already been lauded with a nice collection of awards in the design category. Logic Design‘s creation for NA! has already been awarded a Gold Pentawards, a Gold TOPCOM Consumer and a TOPCOM Special Prize by the jury as an acknowledgement of its packaging concept efficiency.

  • 7.28 2014

    Lune de Miel’s best seller by Logic Design

    • Ouson-lune-de-miel-design-volume - Lune de Miel’s best seller by Logic Design
    • Ourson-Lune-de-Miel-packaging - Lune de Miel’s best seller by Logic Design
    • Ourson-Lune-de-Miel-stable - Lune de Miel’s best seller by Logic Design
    • Ourson-mascote-packaging - Lune de Miel’s best seller by Logic Design
    • Ourson-Lune-de-Miel-squizzer - Lune de Miel’s best seller by Logic Design

    In 2013, the Lune de Miel® trusted Logic Design with the volume design of a new product destined for families: “the Teddy Bear”. The agency designed the volume by imagining a mascot-packaging, to be treated as a character. A muzzle, a forehead, eyebrows, ears, a smile… each element was designed as a volume and then reinforced with screen printing to give the Teddy Bear a unique personality and look.

    This mascot-packaging is large, round and endearing. It also meets all the industrial technical requirements. Its stability was optimised for production lines, palletisation and shelf placement. The volume design includes a standard cap, already used on the eco squeezer, that allows for economies of scale. And what’s more, the Teddy Bear shape and material were chosen so that the packaging could have better “squeezability”. Logic Design guided the Lune de Miel® brand by collaborating on industrial development and integrating this creation into manufacturing lines.

    In 2014, the Teddy Bear was referenced in 70% of the logos in France and also in Europe (Spain, Belgium, Italy and Germany), establishing that the Teddy Bear had won over suppliers. More importantly, it had won the hearts of consumers by having a place in the top 20 references (17th position) on the market and the top 15 Lune de Miel® references (our of the 94 sold by the brand). There are plans for it to be launched in Asia and the United States at the end of 2014.

  • 7.1 2014

    Logic Design creates the new brand platform of Guigoz

    • Guigoz-keyvisual - Logic Design creates the new brand platform of Guigoz
    • Guigoz-branding-charte - Logic Design creates the new brand platform of Guigoz
    • Guigoz-packaging-mascotte - Logic Design creates the new brand platform of Guigoz
    • Guigoz-packaging-1 - Logic Design creates the new brand platform of Guigoz
    • Guigoz-packaging-2 - Logic Design creates the new brand platform of Guigoz
    • Guigoz-packaging-3 - Logic Design creates the new brand platform of Guigoz

    Guigoz, the leader of infant milk in hypermarkets and supermarkets, carried out a large repositioning operation in 2013. Logic Design has worked as a consultancy agency for Guigoz since 2011 and participated in creating this new brand platform. The agency developed a strong identity system that transcends through all its supports: the red string represents a strong tie between the brand and its user. The agency has reworked the offers in order to adapt them to their distribution circuit, pharmacy or hypermarkets and supermarkets. The agency also created the “Goz” stuffed toy with red ears and paws. It became a real emotional crutch when promoting and animating the brand. Finally, Logic Design designed a graphic charter to guarantee end-to-end brand consistency in all its communications media: website, press campaigns, commercial tools, etc.

  • 6.19 2014

    For your brands: there is no attachment without ambition by Jérôme Lanoy

    • Tribune-attachement-marque-ambition - For your brands: there is no attachment without ambition by Jérôme Lanoy

    The main principles of Brand Leadership: opinions page 4/5 – For your brands: there is no attachment without ambition

    “Brand ambition is not synonymous with commercial aim. The market share, penetration rates and recognition ratings are necessary when developing tactical policy. However, they are no substitute for strategic ambition, the origin of all brand leadership. “

    Read more on Le Cercle Les Echos.

  • 5.28 2014

    A new pot for La Laitière

    • La Laitiere-potenverre-refonte-packaging - A new pot for La Laitière
    • La Laitiere-potenverre-gamme-1 - A new pot for La Laitière
    • La Laitiere-potenverre-gamme-2 - A new pot for La Laitière
    • La Laitiere-potenverre-gamme-3 - A new pot for La Laitière
    • La Laitiere-potenverre-gamme-4 - A new pot for La Laitière

    La Laitière is the leading brand for yoghurts that have been steam-sterilised. The glass pot range was created in 1973 and is a founding aspect of the brand, as well as a cornerstone in terms of sales volume. In order to keep being a section leader, La Laitière asked Logic Design to re-work the range’s packaging design.

    The agency took this as an opportunity to increase the value of the now cult glass pot. This symbol of authenticity was a real turnaround for the brand and really cements itself in the public’s subconscious. Logic Design thought up a new packaging design that highlights the iconic pot. The cluster facing includes a visual illustration that repositions the glass pot as a central element of the packaging, and, consequently, of the brand.

  • 5.13 2014

    You don’t (only) have to denote ! by Jérôme Lanoy

    • Tribune-connote - You don’t (only) have to denote ! by Jérôme Lanoy

    The main principles of brand leadership: tribune 3/5 – You don’t (only) have to denote!

    “To explain its vision, it may not always make sense for a brand to express itself if it knows how to show it. In an era of consumer mistrust, overstating, contrary to the desired effect, can weaken a brand’s image or leave it dead in the water. The brand’s vision is not expressed exclusively through the denoted language, i.e. the words and phrases. The connotation, which appeals to the consumer’s intuition, is an indispensable complement to it.”

    Read more on Le Cercle Les Echos.